FLC Group

Founded in Dubai in 2009, FLC Group operates as an integrated shopper and experiential marketing agency serving the GCC region, with an office extended to the Kingdom of Saudi Arabia in 2022. The agency has worked with brands across consumer electronics, FMCG and beauty sectors, including names such as Huawei, Samsung, Hisense, Acer, P&G, Nestle, Aujan Coca Cola, Mondelez, IFFCO, Etude House, Coty Middle East and Estee Lauder. Its team ranges between 11 and 50 people, and it positions itself around designing campaigns tailored to GCC audiences rather than generic international templates. The agency structures its work across four specialist verticals: Shopper Marketing & Brand Activations, Events & Exhibitions, Social Media & Influencer Management, and Content Production. Services listed include Search Engine Optimization, Event Marketing, Advertising, Branding and Social Media Marketing. Its offering has grown over time, starting with marketing in 2009, expanding into events and exhibitions in 2011, adding production and model management in 2012, and moving into digital marketing in 2015. Digital work covers performance-driven campaigns across social media and influencer marketing, localised for GCC markets, while the events side covers brand events, trade shows and roadshows built around regional occasions. Work spans conceptualization and strategy through to consumer engagement, with both online and on-ground execution for shopper marketing and brand activation projects.