Formula Marketing

Based in San Diego, California, Formula Marketing works with brands seeking measurable, performance-driven results from their digital marketing efforts, with particular attention to the hospitality industry, including hospitality groups and businesses running private events. The agency positions itself around combining creative work with data and AI-driven methods, and organizes its offering into distinct practice areas covering performance marketing, creative and content, web design, public relations, and AI-driven data intelligence. Within these areas, services include paid advertising, social media management, email and SMS marketing, and influencer and UGC campaigns under performance marketing, while the creative studio covers storytelling, branding, photography, video, and campaign design. Web and experience design services include WordPress development, UX/UI design, generative engine optimization, and AI-enhanced SEO. Public relations work covers press outreach, community activation, media placement, and event support. The agency also lists AI and data intelligence services such as predictive analytics, automation, AI search optimization, and personalization systems. For hospitality clients specifically, it offers private event support, event management, and marketing for hospitality groups. The company also provides business consulting, logo and print design, and graphic design as part of its broader service set. The team size is listed between one and ten people.