Found Search Marketing

Based in Indianapolis, Indiana, Found Search Marketing has operated since 2006 as an independently owned, certified women-owned business with a team of 11 to 50 people. The agency positions itself as an enterprise paid media firm built around data engineering rather than traditional campaign management, working with organizations that need first-party data turned into audience models and measurable lead generation. Its client base includes brands such as Roche, and the agency reports managing $210 million in paid media spend and generating more than 1 million leads in 2025. The agency's declared service list spans SEO, advertising, branding, content marketing, conversion optimization, PPC, public relations, and social media marketing, though its stated capabilities center on four areas: paid media, data activation, data intelligence, and performance creative. Its method combines first-party data, automation, audience and media mix modeling, and adaptive creative into what it describes as a self-reinforcing optimization cycle. On the paid media side, it applies a custom media mix framework built on data modeling and precision bidding to target audiences and manage ad placement efficiently. For performance creative and conversion rate optimization, it focuses on clarifying client messaging, applying UI/UX-driven design, and running multivariate testing to identify higher-converting variations, aiming to connect ad spend directly to measurable outcomes such as cost per lead and lead quality.