Foundery Digital Marketing Group

Based in London, Ontario, Foundery Digital Marketing Group works with B2B and B2C businesses across Canada, the United States and internationally. The agency traces its origins to 2005, when it was established as Ontario SEO, and now describes itself as serving clients across more than a dozen industries, including travel and tourism, health and wellness, financial services, manufacturing and non-profits. Engagements range from single marketing strategy projects to ongoing retainers covering SEO, generative engine optimization, paid advertising and analytics. Core services include search engine optimization aimed at organic visibility and lead quality, and paid media management for targeted, immediate-impact campaigns based on audience demographics, interests and behaviour. The agency also offers Generative Engine Optimization, an "AI Readiness" approach that evaluates a website's preparedness for discovery through AI platforms such as Google's AI Overviews, ChatGPT and Perplexity, looking at topical authority, entity structure, content quality and structured data, and producing a roadmap for improving visibility in AI-generated results. Additional services cover consulting and strategy for marketing teams with limited internal resources, brand and creative work, measurement and integration, and social media management. Foundery positions its approach around merging data, strategy and execution into an integrated marketing model that spans multiple digital channels rather than treating each service as a standalone effort.