Fountain Partnership

Based in Norwich, England, this digital marketing agency works with businesses pursuing measurable growth rather than vanity metrics, describing itself as a strategic partner focused on profit rather than pure revenue. The team is small, sized between one and ten people, and positions itself as working with clients on a global basis from its Norwich office at Surrey Street, where in-person meetings can also be arranged. The agency's declared services span Search Engine Optimisation, Conversion Rate Optimisation, Digital Strategy, Marketing Strategy and Pay Per Click. Within SEO, the offering breaks down into content optimisation, digital PR and technical SEO. Paid media work covers paid awareness, paid social media, ecommerce-focused paid media and PPC campaign management. Conversion Rate Optimisation is delivered through a structured A/B testing programme, CRO audits, conversion-focused landing page design and conversion research, supported by measurement and analytics work. The agency describes a "Profit Engine" approach centred on POAS (profit on ad spend) rather than standard return-on-ad-spend metrics, using forecasting to reduce wasted spend and full-funnel optimisation to target customers by lifetime value. It states that it builds some of its own technology alongside using third-party tools where these are considered more effective, and pairs this with staff it describes as experienced campaign specialists.