Fracas

Fracas is based in Stony Stratford, England, and works with Web3 and crypto projects, along with law firms, recruitment agencies, accountancy firms, and estate and letting agents seeking AI agent implementations. The team, sized between 11 and 50, has worked with clients such as Cookie3, Fjord Foundry, Sensay, Forcefield, Limewire, Polkadot, Superseed, zkVerify, and Talisman, drawing on a network of crypto-focused content creators and key opinion leaders (KOLs) for distribution work. The agency's services split into crypto marketing and AI agent development. On the marketing side, work includes Crypto Twitter campaigns (KOL activations, ambassador programs, Twitter Spaces), video-led distribution across YouTube, TikTok, and Instagram through long-form and repurposed short-form content, Discord and Telegram community growth via quest campaigns and retention mechanics, and strategy and advisory covering go-to-market planning, token launch strategy, partnerships, and exchange support. On the AI side, Fracas builds custom AI agents for content production, outreach, community management, and operations, describing a process of building agents in weeks and calibrating them to a client's existing work before handover. For Web3 teams specifically, this includes content engines trained in a project's voice, narrative and KOL intelligence tools, and investor prospecting agents. It also builds Telegram and Discord support agents trained on a project's documentation and tokenomics that handle routine queries and escalate complex cases to human moderators, alongside consulting on agentic AI and agentic commerce implementation.