Fraction Studio

Fraction Studio is a small US-based digital commerce studio working with Shopify brands roughly in the $3-50M revenue range that have outgrown plug-and-play setups but aren't yet at enterprise scale. It positions itself as a partner for the "messy middle" of growth, where standard templates and off-the-shelf tools stop being sufficient and technical and strategic judgment is required. Clients referenced include Fanatics Collectibles (Topps), Tuft & Needle, Neighbor Outdoor, Salt Rabbit, Rucker Knives, and Aluminium Warehouse, spanning platform migrations, storefront builds, and rebrands. The agency's declared services cover SEO, e-commerce development, web development, UX/UI design, and custom software development, applied specifically to Shopify platform migrations, storefront engineering, landing and acquisition asset development, and full storefront rebuilds from static catalogs or legacy stacks. Work described includes handling the technical details of cutovers—redirects, indexation, and site architecture—alongside merchandising and brand voice during relaunches. Engagement is offered in three formats: fixed-scope Projects (typically four to six weeks) for defined problems, an Embedded model where the team integrates into a client's operations and roadmap on an ongoing basis, and a Fractional CTO arrangement providing technical leadership for vendor relationships and architecture decisions. The studio also publishes written commentary on topics such as Shopify migration pitfalls and e-commerce industry shifts, and offers a migration calculator tool on its site.