Fraser Clark

Originally from Edinburgh and now based in Gothenburg, Sweden, Fraser Clark operates as a freelance web developer and consultant with over 15 years of experience. The practice works with businesses, charities, and agencies, ranging from small organisations to enterprise-scale projects, and is structured as a small, one-person operation rather than a larger studio. The work centres on building websites and web applications from scratch rather than adapting off-the-shelf templates. WordPress projects include custom theme development, plugin development, and performance optimisation, aimed at avoiding the plugin conflicts and bloat associated with template-based builds. For projects requiring more complex business logic, Laravel is used to build bespoke web applications, including API development and third-party integrations. Statamic, a flat-file CMS built on Laravel, is offered as an alternative to database-driven systems, providing git-based version control and content editing without a database layer. Consultancy work extends to AI strategy, covering AI readiness assessments, tool selection and integration, and team training workshops. Across services, changes are tested on a separate copy of a site before being pushed live, and content editing is structured around simple content blocks rather than page-builder grids, with the stated aim of producing lean, fast-loading sites that are easier to maintain after launch.