Friends Media Add Co.

Headquartered in Delhi with additional teams in Chandigarh, Mumbai, Bangalore and Hyderabad, Friends Media Add Co. (trading as FMC Media) has operated since 2011 as a 360° advertising and social media management agency. Its client base spans FMCG companies, political campaigns, D2C brands, government departments and public sector undertakings across India, reflecting a mix of consumer, public-sector and political advertising work rather than a single industry focus. The agency's service range covers ATL activity such as TV, radio and print campaigns aimed at national reach, alongside BTL work including ground activations, experiential marketing and direct consumer engagement. On the digital side, services listed include search engine optimization, pay-per-click advertising, social media marketing, public relations and performance campaigns tracked for measurable outcomes. Creative strategy work is also part of the offering, covering brand identity development, campaign concepting, content creation and visual storytelling intended to maintain consistency across touchpoints. Additional listed capabilities include OOH media, influencer marketing, event planning, retail marketing, and media buying and planning. The agency describes its approach as combining research-backed strategy with on-ground execution, positioning itself to handle planning, execution, measurement and optimisation of campaigns within a single organisation rather than outsourcing individual disciplines to separate specialists.