Fuel Online

Headquartered in Boston, with additional offices in New York and Charleston, Fuel Online is a digital marketing agency that has been operating in search engine optimization since 1998. It works with businesses across various industries seeking to improve search visibility, running an enterprise SEO, local SEO, and small business SEO practice alongside ecommerce-focused clients. The agency positions its staff and engineers as U.S.-based, and describes itself as working directly with senior strategists rather than through a sales team, with prospective clients routed to specialists based on the details they submit about their company, goals, and budget. Its declared service range covers SEO, AI SEO and Generative Engine Optimization (GEO) aimed at visibility in AI-driven search tools such as ChatGPT, Gemini, Claude, and Perplexity, alongside Pay Per Click management, paid social advertising, social media marketing, digital strategy, and web design. Within SEO, the agency separates its offering into enterprise SEO, ecommerce SEO optimization, and local SEO optimization, reflecting different client sizes and needs. It also publishes guidance materials on topics including AI SEO costs, optimizing for Google AI overviews, and getting cited in generative AI answers, indicating a focus on adapting SEO practice to generative search engines alongside traditional search engine ranking work.