Fujisan Marketing

Based in Seattle, Washington, Fujisan Marketing is a small digital marketing team of one to ten people working with clients across sectors such as education, B2B software, travel, and healthcare-related services. Its case studies reference companies including HowToons, a STEM education kit provider, PitchBook, a B2B data platform expanding into APAC and EMEA markets, Egencia, a corporate travel company, and SRM, an egg donation organization, indicating experience with both consumer-facing e-commerce accounts and B2B lead-generation programs. The agency's declared services cover search engine optimization, pay-per-click advertising, programmatic display, paid social advertising, analytics set-up and management, landing page and conversion rate optimization, and digital marketing strategy. Described methods include website and user-experience optimization to reduce cart abandonment, Facebook advertising campaign expansion and account restructuring for audience targeting, Google Ads campaigns built around relevant search queries, A/B testing of ad copy and imagery, landing page adjustments to improve conversions, refinement of ad extensions for navigation, and segmentation of lead forms to distinguish new from existing customers. Work with PitchBook also involved optimizing ad strategy across international markets to improve lead quality while lowering costs. Overall, the agency positions its approach around data-driven, measurable adjustments to paid media, organic search, and on-site conversion elements rather than broad brand advertising.