Funky Moose Digital

Based in Canada, Funky Moose Digital works specifically with renovation contractors, along with roofing contractors and concrete companies, rather than serving general small business clients. The agency operates with a small team and positions itself as a specialist for tradespeople who want to attract higher-budget clients and reduce reliance on seasonal or low-quality leads. Its focus is on helping contractors build an online presence that establishes trust with prospective customers before they make first contact. The service mix centers on Google Ads, social media management, and website/copywriting work. On the paid search side, the agency builds ad creative aimed at generating leads at a low cost per lead, paired with landing pages tailored to the specific business and its offering. Social media services include scheduled posts developed around a contractor's industry and audience, with an initial focus on two platforms before expanding based on performance, plus paid social ads used mainly to maintain brand visibility. Website services cover new builds, redesigns of underperforming sites, and search-optimized structure, alongside copywriting intended to communicate a contractor's value proposition and drive form submissions or contact requests. The agency also offers a CRM for pipeline management, allowing contractors to track leads that have requested quotes but aren't yet ready to buy, with automated email and text follow-up based on pipeline stage. Communication with clients is described as avoiding marketing jargon in favor of plain-English reporting on campaign metrics.