FunnelKake

Based in Bethlehem, in Pennsylvania's Lehigh Valley, FunnelKake is a performance marketing agency serving both B2B and B2C businesses on a local and national basis. The agency describes itself as working on a shared-risk, shared-reward model rather than hourly billing, positioning itself as a partner embedded in a client's sales growth rather than a standard outsourced vendor. It was founded by Jon Zack, along with Director of Technology Val Z., Director of Partnerships Charles Chy, and Director of Digital Marketing Todd Heft, and the team is organized around a proprietary approach they call The Integrated Sales Funnel, aimed at helping small and medium-sized businesses move prospects from initial attention through to sale and retention. Services listed include Search Engine Optimization, Pay-Per-Click advertising across platforms such as Google AdWords, Yahoo/Verizon Media and Bing, social media marketing on channels including Instagram, Facebook, Pinterest and Twitter, email marketing, content marketing, digital strategy, conversion optimization and website UX work. The stated method centers on integrating sales and digital marketing functions to build and optimize an inbound sales funnel, identifying gaps in a client's existing funnel and correcting performance issues rather than delivering channel-specific campaigns in isolation. Client work referenced spans e-commerce, industrial and other sectors, with the agency also publishing marketing insights and guides on topics such as PPC advertising, web analytics and e-commerce sales growth.