Gara Consultancy

Based in Nairobi, this consultancy works exclusively with Kenyan e-commerce brands operating on Shopify or WooCommerce, focusing on the technical and transactional issues specific to the East African market — mobile network bandwidth constraints, local payment behavior, and competitive Nairobi ad costs. The team, sized between one and ten people, positions itself as a specialist practice rather than a generalist agency, addressing problems such as low conversion rates, disconnected checkout technology, and organic rankings lost to newer competitors on local buying keywords. Services cover Google Ads management for e-commerce, including Google Shopping, Performance Max, and Search campaigns tied to Google Merchant Center feeds with attention to profit on ad spend (POAS), alongside Meta Ads and automated WhatsApp campaigns for performance marketing. Store build work includes design, theme configuration, catalog loading, and speed optimization. A distinct offering is M-Pesa and payments integration, setting up Safaricom Daraja API connections and STK Push functionality to replace manual payment verification with automated, multi-gateway checkouts. Ecommerce SEO targets high-intent transactional search terms to build organic reach without sustained ad spend, while strategy audits diagnose checkout abandonment and mobile-network speed issues, producing an execution blueprint. Conversion rate optimization work involves redesigning cart triggers, trust signals, mobile navigation, and product catalog displays. Engagement typically begins with a discovery call and store audit, with the agency working alongside a client's leadership or executing directly on the client's platform.