Gene Digital

Based in Letchworth Garden City, Gene Digital works with small and medium businesses across the UK and beyond, focusing on paid advertising and app store optimisation rather than broad-spectrum digital marketing. The team is small, and the agency positions this as an advantage, stating that clients work directly with experienced specialists rather than junior account managers. The agency's core service is end-to-end paid campaign management across Google Ads, Meta/Facebook, TikTok Ads, Snapchat and Apple Search Ads, covering targeting, creative testing and ongoing optimisation of ad spend. Alongside this, it offers app store optimisation for both the Apple App Store and Google Play, using keyword strategy and creative testing to improve visibility and conversion in store search. Analytics and reporting are built into the offering, with an emphasis on connecting ad spend to business outcomes rather than reporting on vanity metrics. Creative strategy work involves testing formats, messaging and visuals to identify what performs best. New engagements typically begin with a discovery call, followed by a free audit of existing campaigns or store listings and a tailored proposal; once agreed, the agency sets up or takes over ad accounts, verifies tracking, and launches campaigns, usually within a week. Pricing is described as transparent, with no lock-in contracts.