Genomic Digital

Genomic Digital, based in Park City, Utah, operates as a performance marketing agency with a small team focused on paid media accounts, alongside SEO, branding, and content marketing services. The agency positions itself for businesses spending between $5k and $100k per month on advertising, targeting operators who think in terms of CAC, payback period, and contribution margin rather than requiring translation of marketing metrics into business terms. Client work is directed by Chloe, Managing Director of Paid Ads, who oversees paid media strategy across accounts. The core offering centers on two free diagnostics: a site audit that reports tracking gaps, attribution holes, audience leakage, and SEO health, and a Google Ads audit using read-only access that analyzes 90 days of spend to surface wasted bid share, audience overlap, and conversion attribution issues. Findings are reviewed by Chloe before being delivered to prospective clients. Beyond diagnostics, the agency's methodology maps a client's CAC curve to identify the point where marginal cost outpaces marginal value, informing decisions on where to scale spend, hold steady, or pull back. Additional described approaches include audience intelligence through behavioral modeling of paid signal data to identify customer archetypes, and a "paid-to-organic compounding" method where paid keywords and audiences are converted into SEO targets and content briefs. Platforms covered include Google Ads (Search, Shopping, Pmax), Meta (Facebook and Instagram), LinkedIn for B2B, and GA4/GTM for tracking, with optimization structured across 30/90/180-day cycles.