Gipfel Marketing AG

Based in Ibach SZ, Switzerland, Gipfel Marketing AG is a small team, founded in 2018, working with businesses seeking organic growth through both traditional search engines and AI-driven answer platforms. The agency structures its offering around two pillars — conventional SEO and Generative Engine Optimization (GEO) — reflecting a focus on brands that want visibility not only on Google but also in responses generated by tools such as ChatGPT, Gemini, Perplexity, and Copilot. On the SEO side, services cover technical SEO (crawlability, indexation, site speed, Core Web Vitals, structured data, mobile performance), content creation guided by keyword research and search intent analysis, link building for domain authority, and SEO-native website translation and localization for market expansion. The GEO practice is built around five specific services: AI PR Outreach, which secures brand mentions from sources LLMs draw on when generating answers; a Technical AI Audit assessing whether a site can be crawled and understood by AI systems; Content Optimization, aligning content structure and format with what drives AI citations; AI Brand Monitoring, tracking how a brand and its competitors appear across major LLMs to gauge AI share of voice; and an AI Strategy service that combines the other four into a single roadmap. These services can be engaged individually or as an integrated program.