Girl on the Roof

Founded in 2009 and based in Winston-Salem, North Carolina, Girl on the Roof is a strategic branding and marketing firm that works with nonprofit organizations, principled businesses, and government agencies. While rooted in North Carolina, the agency also serves clients in Washington, DC, and elsewhere in the United States. Its team of strategists, designers, and content developers describes a preference for working with purpose-driven organizations whose missions align with the agency's own values, and it notes that a large share of its clients return for additional projects after an initial engagement. The agency positions strategy as the foundation of its work, distinguishing itself from firms focused solely on advertising or graphic design. Declared services include search engine optimization, marketing strategy, graphic design, branding, and social media marketing, delivered through offerings such as identity strategy sessions, brand positioning models, rebranding support, content-focused design, and website development. Client examples referenced on the site include facilitating an identity strategy session and producing a graphic positioning model to help an organization reframe its story ahead of a rebrand, as well as contributing creative and strategic direction to a community outreach and education program. The agency also runs a program called LOUDMOUTH, through which it undertakes work in support of causes on behalf of business clients, and it has produced case studies such as a community-wide survey on women in the workplace intended to inform related support strategies.