GOAT Digital

Sydney-based GOAT Digital works specifically with small businesses across lead generation and e-commerce sectors, aiming to help them grow within limited budgets. The agency operates with a small team and positions itself as a specialist in Google Ads and custom website creation rather than a full-service generalist shop, drawing on experience in advertising to build campaigns and sites suited to smaller operators competing online. Its core offering centres on two areas: targeted Google Ads campaigns and custom website development. The Google Ads work is described as data-driven, aiming to reach the right audience at the right time to maximise return on investment rather than simply placing ads. Website projects combine visual design with functionality and search-engine performance, built to reflect a client's brand and provide an intuitive user experience. Additional listed services include conversion optimisation, digital strategy, and pay-per-click management. Pricing is published directly: a one-off Starter Package covering website creation and domain setup, one year of tracking and analytics setup, SEO-friendly pages, and Google Ads setup, followed by a monthly optimisation package that includes website and Google Ads optimisation, a strategy session, and monthly performance reporting. The agency also offers to train client teams so they can manage aspects of their marketing internally as campaigns scale.