Good Signals

Good Signals is a small digital marketing agency based in London, founded in 2018, working with a team of up to ten people. It describes its clients as brands that "deserve to do better online" but aren't necessarily winning against competitors on the web, and cites experience across sectors including financial services and higher education, referencing work with university websites and a multi-year partnership with a personal loan provider, Oakbrook. The agency positions itself against a churn-based agency model, stating it prioritises what suits a client's business over pushing additional spend or services. The agency's declared services cover Search Engine Optimisation, Conversion Rate Optimisation, Content Marketing, Social Media Marketing, Application Testing, Digital PR and UX/UI Design, with SEO, CRO and Digital PR highlighted as core offerings on its site alongside an "Accountability Club" and "SEO Office Hours" format. Described work includes launching and scaling new brands, developing growth strategies, executing website migrations, building creative campaigns, recovering sites from major traffic losses, and optimising complex digital ecosystems such as university websites. It also offers bespoke training and coaching, sets up and manages website testing programmes, and has taken over projects where other agencies did not deliver. Its approach, as described in client commentary, involves developing an understanding of a client's industry and regulatory context, illustrated by work within the regulated financial services sector.