Goodby Silverstein & Partners

Operating from offices in San Francisco and Manhattan, this agency works as a full-service advertising shop with a team of over 200 people. Its client roster spans large media and entertainment brands, consumer packaged goods companies, and cultural institutions, reflected in campaigns built for Comcast/Xfinity, Doritos, Cheetos, Mountain Dew, and the Smithsonian, among others. The agency positions its work around the idea of "Mass Intimacy," aiming to create output that reaches wide audiences while feeling personally directed at individual viewers. The declared service list covers Search Engine Optimization, Web Design, Advertising, Branding, Content Marketing, Public Relations, Social Media Marketing, and UX/UI Design, indicating a practice that extends from digital foundations into brand storytelling and campaign production. Described projects show a preference for high-concept creative executions: film and video work (including an AI-generated short produced for the Dalí Museum), character- and stunt-driven campaigns (such as a themed telethon tie-in for a streaming property and a monster-themed spot for a telecom client), and integrated brand activations that combine advertising with public relations and social components. Leadership includes a dedicated Chief Growth Officer for new business and a Head of Communications for public relations, and the agency also runs internal initiatives such as Design Labs, Elevel, Brand Camp, and an Academy, suggesting structured programs for creative development and talent training alongside client-facing work.