Goop Digital

Based in Newtown, Australia, GOOP Digital has served small business owners primarily in the Geelong and Hobart regions since 2007, while also offering services to clients nationwide. The agency positions itself as a regionally focused, community-oriented team that works closely with small businesses seeking to establish or improve their online presence, favouring straightforward communication over technical jargon and prioritising long-term organic results over short-term gains. The agency's core offering centres on custom-built, search engine optimised responsive websites, supported by website development and SEO copywriting carried out by an in-house team of designers, developers and strategists. Paid advertising services include Google Ads (search, display, remarketing and shopping ads) and social ads, alongside organic social media management. Additional services cover content marketing, email marketing, digital strategy, and design and branding work such as logo design, graphic design and photography, extending to traditional print materials like business cards and booklets. GOOP Digital reports that a majority of its clients rank on the first page of Google for their main keywords and receive most of their traffic through Google search, with mobile devices accounting for a large share of that traffic. Clients are also given an annual review with recommendations, reflecting the agency's stated emphasis on data-driven accountability and measurable return on investment rather than one-off deliverables.