Green Ginger Digital

Founded in Hull in 2020 by Emily Falkingham and Nick Cranwell, Green Ginger Digital is an independent performance marketing agency working with ambitious brands across sectors such as home improvements, building supplies and leisure homes. The agency positions itself as director-led, with senior consultants staying close to account detail rather than passing work to junior staff. Its client roster includes businesses like MKM Building Supplies, Victory Leisure Homes and EYG Home Improvements, suggesting a focus on trade, retail and consumer brands looking to scale digital sales efficiently. The agency's core services span Paid Search, Paid Social, Organic Search (SEO), Growth Forecasting and Feed Management. Paid Search work centres on building data-led, commercially focused PPC campaigns designed to convert customer intent into revenue. Paid Social campaigns run across Facebook, Instagram, TikTok, Pinterest and LinkedIn, combining audience insight, creative strategy and testing discipline. SEO work blends technical and content-led tactics to improve organic performance. Growth Forecasting is offered from the outset of client relationships to identify opportunities and shape strategy around data. Feed Management focuses on optimising Shopping feeds that power Google Shopping, Performance Max and Meta Ads. The agency also offers a Digital Performance Health Check, assessing current channel performance and identifying areas for improvement, and has run initiatives such as a Local Inventory Ads pilot aimed at driving local store visits and measurable in-store uplift.