Greenlight Content

Based in Hamilton, Ontario, Greenlight Content is a small copywriting and content marketing practice run by Vanessa Green, serving B2B companies across Canada and the US. The agency works with organizations that need sharp writing and senior marketing expertise rather than large-scale production, and its client roster includes the City of Hamilton, IPEX, Hamilton City Magazine and the Hamilton Literacy Council. Green brings over 20 years of editorial and marketing experience, including work for larger brands such as Rogers, Bell, Tesco, Yahoo, British Airways and HubSpot, prior to founding the practice. Services centre on brand messaging strategy, covering brand positioning, brand story and tone of voice as a packaged offering, alongside website copywriting that rebuilds or refreshes existing site content. The agency also produces email marketing and newsletters designed around audience interest rather than self-promotion, and develops case studies built on real numbers and interview-based storytelling, drawing on Green's background as a journalist. Blog writing is handled end-to-end, including scheduling, drafting and uploading posts. Greenlight Content also offers HubSpot consultancy, with Green working as a certified HubSpot Provider to help clients make use of the platform's sales and marketing automation features. Work is carried out as a solo practice, with direct client contact throughout the process from concept and interviews through to drafting.