Grownomics

Based in Carlton, Grownomics works with small businesses across Melbourne and wider Australia, founded in 2014 and operating with a small, focused team. Its client base spans hospitality operators, NDIS providers, allied health practices, tradespeople, wedding-industry vendors and product-based businesses selling online. The agency positions itself specifically around small business needs rather than enterprise marketing, aiming to generate leads and customers for owners in these sectors. Services cover search engine optimisation, including local SEO, technical SEO, e-commerce SEO and platform-specific SEO for Shopify, Magento, BigContent, NETO and WordPress sites, alongside Google Maps SEO and link building. Paid channels are handled through Google Ads management (PPC) and marketing automation, supported by content marketing, email marketing and social media marketing, with a dedicated influencer marketing offering for the Melbourne market. Grownomics also builds and designs websites, develops e-commerce stores, and offers fractional CMO services for businesses needing ongoing strategic marketing oversight. Industry-specific packages extend into restaurant marketing (menu design, online ordering, food delivery platform management for services like Uber Eats, Menulog and Doordash, and restaurant photography), wedding-sector marketing for venues, celebrants, florists and photographers, and healthcare marketing for chiropractors, physiotherapists and dental practices. Additional services include cyber security and software development. The agency publishes case studies, such as work with a wedding venue, and provides free pricing calculators for food delivery and wedding venue costs as planning tools for prospective clients.