GrowthSpurt Strategies

Based in North Arlington, New Jersey, GrowthSpurt Strategies is a small consultancy (1-10 people) focused exclusively on mental health marketing, working with therapists and private practice owners rather than a broad commercial client base. The consultancy is run by Laura Bailey-Wickins, who positions the work around a strategy-first approach: identifying why prospective clients aren't reaching out before recommending any tactics. Its stated audience includes new practices and established practices looking to reduce reliance on directory referrals such as Psychology Today, Alma, and Headway, which the site notes are generating fewer client leads than before. Services span SEO, content marketing, marketing strategy, social media marketing, email marketing, and video marketing, applied specifically to therapy and counseling businesses. The engagement model is structured in tiers: a free 30-minute consultation aimed at producing at least one immediate action item; paid 1:1 strategy sessions (90 minutes, priced at $200) that review a practice's caseload and competitive data to build a tailored plan; and a "Caseload Marketing" service in which the consultancy executes the plan directly for the practice owner. Supporting resources include a therapy-specific website guide, a marketing campaign brief builder, guidance on social media practices and Instagram visibility, a glossary of marketing terminology, and materials on topics such as AI crawling behavior and empathetic marketing, distributed via blog posts, videos, and a podcast.