Grupa Improve

Based in Poznań, in the Wielkopolska region, Grupa Improve functions both as a software house and as an interactive/e-marketing agency. It works with businesses seeking custom digital tools and online visibility, including sectors such as hotels and guesthouses, car workshops, medical and dental practices, and hairdressing and beauty salons, for whom it builds dedicated reservation systems. The team, described as combining programmers, SEO specialists, UX designers and marketers, is small, in the 1-10 range, and positions itself as a technology partner supporting the digital growth of companies rather than a large-scale production house. The service range covers custom software development, including web applications, PWAs, B2B/B2C systems, loyalty programs, REST API applications, multisite systems and data migrations, as well as mobile app development for iOS and Android. On the design side, the agency offers UI and UX design alongside software testing and QA, and provides IT strategy consulting. For web presence, it builds service pages, business card sites, RWD responsive websites, landing pages, and portals for public administration built to WCAG 2.1 standards, using WordPress, WooCommerce for online shops, and Symfony implementations, plus post-launch technical support and website care. Its marketing arm covers SEO for websites and e-commerce stores, local search positioning, Google Ads campaigns, SEO audits, UX audits, and SEO copywriting and web content creation.