Gulo

Operating out of Chicago and Cincinnati since 2003, Gulo is a small agency working with direct-to-consumer brands, B2B organizations, and associations, generally targeting clients with $25M+ in revenue. The team has worked with organizations such as Zumbiel Packaging and AZO on projects spanning SEO, customer journey mapping, and web design. Gulo positions itself around three core capabilities: building websites, extending reach through content and SEO, and optimizing performance through CRO and analytics. Services described on the site include website design, content marketing, search engine optimization, and conversion rate optimization, with an emphasis on aligning these disciplines to produce marketing websites intended to perform commercially rather than purely aesthetically. Work is organized under three stages: designing and building the website itself, growing visibility through content marketing and SEO, and refining results through CRO and analytics tracking. The agency also addresses the technical intersection of redesign work and SEO, publishing guidance on maintaining search rankings through a website redesign, and discusses design's role in shaping the DTC customer experience. Client engagement begins with a strategy conversation to confirm fit around budget, expectations, and organization type before a web strategist scopes the project further.