GUMM

Operating from Romania, GUMM is a small marketing and branding agency working with businesses that have a defined direction and are ready to scale in a structured way. The team is composed of 1-10 people, and the agency positions itself around building marketing systems intended to generate clients rather than mere visibility, taking on projects that combine visual identity, strategy and performance channels rather than isolated tasks. The agency's work is organized into four main directions, offered separately or as a package: branding and strategy, organic marketing, paid campaigns, and web development. Branding and strategy covers brand manuals, visual identity and brand strategy, established before any ad or website is produced, with the stated aim of reducing long-term marketing costs by making a business immediately understandable to its audience. Organic marketing includes content creation, SEO and email marketing, built on keyword research and site structure optimization, with content written for people actively searching for what the client sells, aiming to generate consistent traffic without relying solely on paid clicks. Paid campaigns extend to Google and Meta advertising, while web development rounds out the offering. GUMM also provides supporting tools, including a marketing audit and a ROAS/ROI calculator, alongside a proprietary application referred to as Resern App.