Guth Marketing Group

Guth Marketing Group operates out of San Francisco and is built around the practice of Rich Guth, who works as a fractional Chief Marketing Officer for small to medium-sized B2B software companies. The client base spans seed-stage and Series A startups through later-stage companies navigating plateaus, pivots, or a pending acquisition, with particular attention to first-time CEOs, technical founders, and first-time marketing leaders who need guidance on building a marketing function from scratch or repairing one left disorganized by previous hires. The work centers on establishing a predictable, repeatable, and scalable marketing model rather than one-off campaigns. This includes go-to-market strategy, Crossing the Chasm-style positioning, messaging, and sales and marketing automation implementation. SEO and content marketing are used to increase organic traffic, supported by a documented SEO-driven content creation approach. Demand generation work covers multi-channel lead acquisition, engagement, and nurturing, including reverse waterfall lead generation models, along with sales enablement and marketing metrics to track performance. For companies with junior marketing staff, the engagement takes a coaching form, upskilling existing team members on strategy, campaign execution, and performance measurement. For companies with a history of turnover in marketing leadership, the work involves auditing historical data and existing programs to identify what has worked, cleaning up disjointed spending and priorities, and resetting the marketing function on a more structured path, including in preparation for fundraising or a sale.