H&L Partners

H&L Partners, operating as H/L, is an independent advertising and marketing agency with offices in Oakland, Atlanta, Coral Gables (South Florida), Scottsdale (Phoenix), St. Louis, and Kansas City, alongside its San Francisco Bay Area base. The agency works with national and regional brands, including automotive, franchise, retail, sports and consumer clients, and describes particular expertise in helping national brands achieve local relevance in franchise and retail markets across different regions and media markets. The agency's declared capabilities include Search Engine Optimization, Web Design, Advertising, Branding, Content Marketing, Public Relations, Social Media Marketing, and UX/UI Design, with media planning and buying highlighted as a core practice covering national, regional, local and individual targeting. Described work includes brand identity development, such as a rebrand for a security company; content produced quickly to align with cultural trends and news cycles, as in fast-turnaround social content for a quick-service restaurant chain; sponsorship-driven campaigns built around sports partnerships and adapted for regional audiences; and integrated campaigns combining video, YouTube shorts, and regional storytelling for clients in insurance and vision care. The agency also references franchise-specific work that aligns stakeholders and customizes creative for execution across multiple markets and platforms.