Hackworth Marketing

Based in Chesapeake, Virginia, in the Hampton Roads area, this small marketing team led by Mark Rowan works with businesses in the 757 region as well as RV resorts across the United States. Team size stays compact, at ten people or fewer, and the agency describes over 20 years of collective experience serving companies in a variety of industries before narrowing its focus to these two primary client types. The agency organizes its work around what it calls the R4 Framework, structured into four stages: Reputation, Resell, Reach and Retarget. The Reputation stage centers on optimizing a business's website, Google Business Profile and social presence before other efforts begin. Resell targets existing customers through email marketing, SMS, follow-up and reactivation campaigns, and giveaways. Reach is aimed at acquiring new prospects using ad campaigns, social media management and SEO. Retarget follows, using retargeting campaigns to move previously identified prospects from the Reach stage toward becoming paying customers. Beyond this framework, the site lists services including SEO, PPC management, social media, email marketing, SMS marketing and web design, along with dedicated service pages for local SEO and PPC management, and a blog covering topics such as web design, local SEO mistakes and online presence.