Harvard Excelerate

Based in Saskatoon, Harvard Excelerate works with local businesses across Canada, including markets such as Fort McMurray, Red Deer, Calgary, Edmonton, Regina, and Yorkton. The agency, founded in 2017 and operating with a team of over 200, positions itself around a full-funnel marketing approach aimed at generating leads on an ongoing basis for businesses such as paving and roofing companies, among others referenced in its case examples. The agency's declared services include search engine optimization, email marketing, pay-per-click advertising, social media marketing, and web design, delivered through a structured process. Work typically begins with a Core Messaging & Offer Positioning phase, which produces a messaging document covering brand positioning, customer and competitor analysis, and lead generation strategy. This feeds into website and funnel optimization, where landing pages and sales funnels are built or adjusted to convert visitors into leads, with ongoing changes intended to improve conversion without increasing ad spend. The third stage covers paid advertising builds and management across multiple channels, involving multi-stage campaigns, audience targeting, creative testing, and real-time budget optimization based on performance. Client examples cited on the site reference paid advertising results on platforms such as Meta and Google Ads, including specific figures on cost per lead, return on ad spend, and revenue attributed to campaigns.