Heart Over Mind

Based in Cluj-Napoca, Romania, Heart Over Mind is a small performance marketing and creative studio working with brands, founders and creators looking to scale paid campaigns through content built specifically for conversion rather than aesthetics alone. The team positions itself as a growth partner rather than a standard PPC vendor, focusing on full-funnel advertising across Meta, TikTok, Google and YouTube, aimed at lowering customer acquisition cost and improving return on ad spend. The service range covers performance marketing campaign management, AI creative production (including AI-generated video, AI UGC, and 2D/3D visuals), creator growth and influencer marketing support, content creation, and strategy and consulting. Its process begins with a discovery call, followed by an onboarding stage where the team meets the client and discusses the upcoming campaign, then moves into tailor-made campaign planning. Creative output includes user-generated content style ads, motion graphics, 3D animation and AI-assisted visual variations, which the studio uses to run structured testing cycles intended to identify which creative and messaging drive revenue. For creators and influencers, work includes short-form content engines, content repurposing, organic growth strategy and paid amplification to build reach and support brand partnerships. A separate strategy and analytics function is described as building campaign roadmaps and identifying opportunities before a campaign launches.