Heers

Based in Gorinchem, Netherlands, Heers is a small online marketing agency, founded in 2011, working with a team of one to ten people. The agency has worked with more than 150 businesses, aiming for long-term partnerships rather than one-off projects, with an average client relationship of around seven years. Rather than offering standardised packages, Heers builds its approach around a client's specific goals, situation and competitive landscape. The agency's core services are search engine optimization and search engine advertising (SEA), supplemented with social media advertising where relevant. On the SEO side, its offering includes technical SEO, SEO copywriting, link building, SEO migrations, and AI-focused SEO aimed at visibility in tools such as ChatGPT, Perplexity and Claude, alongside traditional Google rankings. For paid channels, Heers manages Google Search, Google Shopping and Google Display advertising, as well as Facebook and LinkedIn advertising, targeting both lead generation and e-commerce objectives. Additional services include feed optimization, B2B lead identification, and a leadbot tool. Cases described include a kitchen and window company that reported a large revenue increase within its first year of working with the agency, and another client that reported a substantial rise in monthly organic traffic after shifting focus away from paid advertising toward organic search.