Hexapoint Medical Marketing

Based in Randolph, New Jersey, this agency works exclusively with independent specialty medical practices, ranging from solo surgeons to hospital-sized groups, across specialties such as orthopedics, spine and neurosurgery, dermatology, plastic surgery, and oral surgery. Clients span the United States, including orthopedic and dental practices, dermatology clinics, and spine institutes. The agency is led by founder Aaron Michael, who began his career at Hackensack Meridian Health before co-founding a prior medical marketing agency and later rebranding it as Hexapoint. The team is kept intentionally small, with senior staff handling client accounts directly rather than passing work to account managers or junior staff. Services include search engine optimization, social media marketing, web design and development, graphic design, media planning and buying, pay-per-click advertising, and video production, including physician videos and case studies. A central part of the agency's method is patient-level attribution: rather than reporting on impressions, clicks, or leads, campaigns are tracked through the EHR from first click to CPT code to determine which marketing efforts generate actual patient revenue. This approach led the agency to build MeasureMD, a healthcare marketing attribution platform used internally and also offered as a standalone tool to other practices and agencies. The agency also publishes a yearly medical marketing playbook covering changes in search behavior, including AI-driven search surfaces such as Google AI Overviews, ChatGPT, and Perplexity.