Highrise Elite Marketing

Based in Anaheim, California, Highrise Elite Marketing works with contractors and field-service businesses, including companies in HVAC, roofing, windows and doors, flooring, plumbing, electrical, elevators, construction and other specialty trades. The agency was founded in 2024 by Reginald Braziel, an AI transformation strategist based in Costa Mesa, California, and operates as a small team of one to ten people. Rather than positioning itself as a traditional advertising agency, the company describes itself as a systems and software shop that designs and installs operational tools for service businesses, with occasional work outside these core trades. Engagements begin with an AI Operations Assessment, resulting in a written transformation roadmap that scopes which systems are actually needed before any build starts. From there, work can include websites, landing pages and business listings connected to lead capture tools such as web forms, call tracking, and text or email follow-up sequences with routing to appropriate staff. Contractor CRM and workflow systems are configured around existing customer records, jobs, estimates, scheduling and documents. The agency also builds AI assistants trained on a client's services, pricing rules and service area to support staff communication, alongside reporting dashboards for leads, response times and pipeline activity. Its proprietary platform, Control Panel Pro, brings these functions into one system and is currently offered as a private, customized implementation rather than a packaged product.