Hipcraft

Hipcraft operates out of Wichita, Kansas, with a founding base tied to Kansas City, and works with owner-operated businesses that need help beyond a single marketing fix. Founded in 2016 by CJ Rooney, the company began with search, local SEO, and website work for small businesses trying to generate leads and calls, and has since shifted toward broader diagnostic and implementation work as recurring client problems turned out to involve more than marketing. The team remains small, with Rooney directly involved in scoping and building the work rather than handing it off after a sales conversation. The declared services span Search Engine Optimization, Conversion Optimization, and Web Design, framed within a diagnosis-first approach: rather than proposing a predetermined package, Hipcraft starts by identifying the specific constraint limiting a business — which may show up as a marketing issue but trace back to follow-up gaps, integration problems, reporting weaknesses, or processes that no longer scale. From there, the company builds the corresponding system, whether that involves customer acquisition, ecommerce, conversion, email and lifecycle marketing, or automation, and stays engaged after launch through an ongoing coverage arrangement rather than delivering a one-time strategy document. Work typically begins with an open-ended conversation about what isn't working in the business, without requiring the client to specify a service in advance.