Hira Digital

Based in Gothenburg, Hira Digital Marketing AB works with small and medium-sized Swedish companies on technology and marketing decisions, positioning its main focus on AI strategy and independent IT advisory rather than one-off tool sales. Founded in 2018 and operating with a team of one to ten people, the agency describes its approach as sitting on the client's side of the table, offering advice not tied to particular vendors or software providers. Alongside this consulting core, the agency also takes on web development and digital marketing projects when they support a client's broader goals. Services described on the website include AI and automation strategy, covering both planning for how AI tools fit into a company's existing processes and building custom solutions when off-the-shelf tools are insufficient. IT advisory is offered as an ongoing dialogue about system landscapes, priorities and investment decisions. Digital marketing services cover search engine optimization, advertising and content work, described as measurable and transparent. Web development projects mentioned include a custom WordPress site for Kinnegatans Gardiner focused on performance, accessibility and SEO, a multilingual B2B site in six languages with an advanced content system for Facilette, and a digital platform built for It's Villa, a Stockholm-based management company in music, film and entertainment. The agency has also built its own products, including Axel, a modular business system for Swedish SMEs, and Gubben Horst, a family organization app covering shopping lists, budgeting, chores and recipes.