Hone Digital

Based in North Shields near Newcastle, Hone Digital is a small SEO and AI search consultancy founded in 2018, working with businesses targeting both local and national markets across the UK. The team, sized between one and ten people, positions itself as a hands-on partner that works directly alongside clients' internal and sales teams rather than as a detached external supplier, serving businesses across a range of sectors that compete in local and competitive online markets. The consultancy's work spans website audits, keyword research, content development, technical SEO, and improving visibility within AI-powered search experiences, reflecting its stated focus on adapting to changes in the search landscape beyond traditional search engines. Its approach centres on understanding a client's products, services, brand, and audience before building strategies around how real customers actually search, rather than targeting high-volume keywords with limited commercial relevance. Services are grouped under technical SEO, local SEO, and ecommerce-related SEO, alongside content marketing and web design. The agency describes using data to shape strategies that improve user experience and support conversion, and emphasises direct access to a consultant, clear communication, and involvement of the client throughout the process as part of its day-to-day working method.