Hook Agency

Based in Minneapolis, Minnesota, this agency concentrates specifically on the home service industry — roofing, HVAC, plumbing and similar contracting businesses — rather than working across general commercial sectors. The team, described as a 30-person group led by founder Tim Brown, positions itself as a marketing partner for contractors looking to strengthen their local visibility and convert website traffic into booked jobs. Its client base is built around home service companies seeking consistency across their online presence, from ads through to the website experience. Services cover search engine optimization, Google Maps SEO aimed at improving Map Pack rankings, website design, paid ads management including Meta (Facebook and Instagram) campaigns, Google Ads management, and Local Services Ads / Google Guaranteed support. Digital strategy and social media marketing round out the offering. The stated process runs through a short introductory call, a strategy meeting culminating in a proposal, an onboarding and kickoff phase where an account manager and strategy team gather information on the business and its target customers, and a website design and strategy stage built around custom rather than templated solutions. The agency also produces contractor-focused educational content, including a marketing blog, mini courses, weekly video content, and podcasts covering the roofing, HVAC and plumbing trades, supporting its focus on helping contractors build a consistent, trusted brand that supports lead generation.