Hookson

Based in Edinburgh, Scotland, Hookson is a small digital product agency working with a team of between one and ten people. Its portfolio points to clients in heritage and cultural institutions, such as American Ancestors and its genealogy initiatives, alongside organisations in the auction and fine-art world, including an international auction house and an artist trust. This suggests a client base drawn from museums, visitor attractions, genealogy projects and specialist retail or cultural sectors, rather than a single fixed industry focus. The agency's declared services span SEO, web design, advertising, branding, content marketing, public relations, social media marketing and UX/UI design, and its case studies illustrate several of these in practice. Described work includes building flexible design systems and websites for visitor attractions, developing interactive touchscreen exhibits combining archival storytelling with UX design, creating brand identities complete with logos and visual assets, and producing motion graphics films covering scripting, storyboarding, animation, voiceover and music. Technical builds mentioned include a cross-platform app for an auction house and a WordPress site with an integrated Shopify shop for an artist trust. Hookson also publishes written insights on topics such as accessibility, AI, VR/AR in auction houses and human-centric SEO, reflecting an approach that pairs design and technology delivery with ongoing commentary on digital trends relevant to its client sectors.