Hotcakes Marketing

Hotcakes Marketing works with e-commerce brands looking to grow sales through an integrated mix of advertising, SEO and strategy. Though its declared base is Colombia, the agency lists offices in Kristianstad, Sweden, and Ras Al Khaimah, UAE, and describes a client base spanning the USA, UK, Sweden, Denmark, Australia and UAE. The team, sized at 1-10, states it has worked with the sector for nearly ten years, scaling more than 150 global brands and generating over $300M in sales across seven countries. The agency positions itself around e-commerce marketing, SEO, digital strategy and pay-per-click, framing its work as building what it calls "Growth Engines" rather than running isolated campaigns. Services described on the site include Paid Social advertising on Meta, TikTok and LinkedIn, aimed at converting rather than just generating impressions, and Google Ads for capturing high-intent buyers. SEO work is described as focused on rankings and authority intended to drive buyers rather than general traffic, alongside Answer Engine Optimization (AEO) targeting voice and AI-driven search results. Website design and development is offered on Shopify, WordPress and custom builds, with an emphasis on conversion-oriented design. The agency states these services are delivered in-house by a single team under one plan, rather than outsourced or handled by separate specialists, and offers a "Growth Audit" as an entry point for prospective clients to discuss revenue goals and project requirements.