HT&T Consulting

Based in Pontedera, Tuscany, this agency works with small and medium enterprises as well as larger structured companies, operating as a historic Google and Google Marketing Platform Certified partner for over 25 years. It holds ISO 9001, ISO/IEC 27001 and UNI/PdR 125 certifications, and its client industries include fashion and luxury, furniture, telco, tech, education, automotive, travel, pharma, healthcare and food and beverage, among others. Team size is small, in the range of 1-10 professionals. Services cover Google Ads, Meta Ads and TikTok Ads campaign management for both e-commerce businesses and B2B companies, alongside GA4 implementation, server-side tracking and marketing automation. E-commerce development is carried out on Shopify Plus and Adobe Commerce platforms. On the visibility side, the agency combines SEO with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to position brands within AI-generated responses. Additional listed capabilities include CRM and lead generation, data warehousing, reporting and data visualization, web analytics, UI/UX and conversion design, backend and frontend development, and IT infrastructure and systems integration. The stated working method starts from data — tracking, reporting and analysis — before moving into strategy, with the aim of building digital growth systems intended to function over time rather than through one-off campaigns.