ICBM Polska Sp. z o.o.

Based in Gdańsk, ICBM Polska works with companies across industries including B2B and industrial firms, medical clinics, property developers, furniture retailers, travel agencies and film distributors. The agency has been active since 2013 and holds Google Premier Partner status, positioning it primarily as a search and social advertising specialist rather than a generalist marketing shop. Its client base spans different budget levels, from a few thousand złoty per month up to enterprise-scale spend, with campaigns structured around defined goals such as increasing sales, generating leads, building brand awareness or optimising conversions and budgets. The service range centres on Google Ads management, covering search campaigns, Performance Max, Demand Gen, Shopping, remarketing, display/banner campaigns, account audits and Google Ads CSS. This is complemented by Meta Ads (Facebook and Instagram, including remarketing), programmatic buying through Display & Video 360, YouTube video campaigns (TrueView, bumper ads), and Microsoft Ads on Bing. SEO work is offered under an SEO/SXO framework, alongside newer services addressing AI-driven search, including optimisation for AI assistants such as ChatGPT and Perplexity. Technical implementation services include Google Analytics 4 setup, call tracking, and server-side Tag Manager configuration. The agency also provides consultations and training on marketing tools and methods. Campaign management draws on machine learning and smart bidding for budget optimisation, audience targeting including lookalike audiences, and cross-channel approaches combining search, social, video and programmatic display.