Icepick Web Design & SEO

Icepick Web Design & SEO works out of an office on West Magnolia Avenue in Fort Worth, Texas, focusing exclusively on local service businesses across the DFW Metroplex and Tarrant County. Its client base includes roofers, plumbers, HVAC companies, electricians, landscapers, pest control operators, remodelers, tree service providers, and general contractors, ranging from single-location operations to multi-location businesses. The agency was founded in 2015 and operates with a small team, positioning itself as a locally embedded alternative to national agencies by tailoring campaigns to specific Fort Worth neighborhoods and competitors. Services center on local SEO, web design, and Google Ads, with particular emphasis on Google Map Pack visibility. Concrete methods described include Google Business Profile optimization (covering photos, posts, and Q&A management), local citation building aimed at maintaining consistent NAP information across 100+ directories, local link acquisition, technical SEO, and conversion-focused web design. These elements are combined into a single system intended to increase Map Pack rankings and generate phone calls and booked jobs for service businesses. The agency operates on flat-rate monthly subscriptions without long-term contracts, allowing clients to cancel at any time. Clients work directly with a strategist by phone, email, or Slack rather than through a support ticket system. The agency is a BBB-accredited business and reports having served more than 100 Fort Worth and DFW businesses to date.