ID - Digital Consulting

Based in Sofia, ID - Digital Consulting works with digital businesses seeking a structured approach to online growth, offering a range of services from marketing strategy to technical implementation. The agency operates with a small team organized into distinct functional areas, including managing partners, digital marketing specialists, and dedicated SEO staff. Its client base includes companies that require both B2B and B2C digital setups, as illustrated by a long-standing working relationship with a digital marketing and e-commerce manager from a named client in the pharmaceutical sector, who noted the team's proactive involvement in website optimization, analytics, paid media, and CRM deployment. The agency's declared service lines cover Search Engine Optimization, Pay Per Click, Content Marketing, Market Research, and Social Media Marketing, but the site details a more granular set of deliverables. On the technical and data side, this includes GA4 migrations, GTM implementations, data pipeline building and maintenance, ETL and pre-processing of data, offline conversion imports, and comprehensive data dashboards. SEO work spans introductory visibility audits, keyword research, on-page optimization proposals, off-page strategy and link building, monthly retainers, and GEO and AI visibility services. On the advertising side, work covers B2B and B2C setups including Shopping campaigns, lead generation and tracking, advertising audits, and daily PPC campaign management, supported by marketing mix budgeting and multichannel strategy planning. Content recommendations and Google My Business presence management for physical locations are also listed among the services.