Idea Booth

Based in Chicago's May Street area, Idea Booth describes itself as a creative think tank focused on building brands. It works with a mix of clients across sectors including cannabis (Six Labs, MIsix), food manufacturing (Turano), retail and CPG (Walgreens, Ology), nonprofit and conference organizing (BrainFutures), and neighborhood or place-based initiatives (Greektown Chicago), alongside other named accounts such as Festool, University of Chicago, Society, Matter, One Seven, Trojan, MTV, and Impact Genome. With a team of 1-10 people, the agency operates as a small, integrated shop rather than a large multi-department firm, positioning itself to guide clients through digital-landscape change, evolving technology, and shifting user behavior. The agency's declared service set spans Search Engine Optimization, UX/UI Design, Branding, Digital Strategy, Social Media Marketing, and Web Development. Its stated approach centers on strategy, research, design, technology, analytics, and optimization, applied together to build products and move brands forward. Idea Booth describes its methodology as iterative and partnership-driven, aiming to create a collaborative environment between agency and client throughout a project. Concrete examples from its work include brand strategy, social media management, and content creation paired with UX, UI, and development work for a food brand, as well as end-to-end brand-building for a cannabis cultivator, from initial concept through retail shelf presence. For Walgreens, the agency describes repositioning messaging to reach a younger, health-conscious consumer segment in connection with a private CPG brand launch.