Identity Dental Marketing

Based in Hoffman Estates, Illinois, this agency works exclusively with dental practices, serving dentists across a range of niches and specialties since 2009. The client base includes general and specialty practices such as those focused on sleep apnea treatment and Botox services, and the team size is small, at 1-10 people, positioning the agency as a focused specialist in dental marketing rather than a generalist firm. Services cover the full range of a dental practice's marketing needs: website design, dental-specific SEO, and a dedicated offering in Answer Engine Optimization (AEO) aimed at visibility within AI-driven search results. Paid channels are addressed through Google Ads optimization and Local Service Ads, while organic and brand-building work includes social media marketing, content and email marketing, video and photo production, branding, logo design, and practice naming. Additional specialized offerings include custom press releases, online patient forms, and internal marketing support for existing patient bases. The agency structures engagements around a custom dental marketing plan developed through an initial complimentary marketing planning session, and it provides tools such as a landing page conversion score and an annual dental marketing and AI visibility report. Case studies and courses are also made available through the website, alongside ongoing advertising consulting intended to help practices track and consolidate multiple marketing efforts into a single coordinated strategy.