IFB Design

Operating out of Rockford, Illinois, this one-person practice run by Ben Smith works with businesses and local organizations — including law enforcement agencies and churches — that need websites and brand systems to remain stable and supported over time rather than simply launched and forgotten. Client work referenced includes a website and brand system rebuild for the Dawson County Sheriff's Office, credited with a 225% increase in qualified applications, and an educational content system built for the National Character Association that grew its YouTube subscriber base from zero to over 10,000. The practice frames its role as long-term digital stewardship rather than one-off project delivery, drawing on more than 15 years of experience in WordPress design and branding. Core services include WordPress Website Care and maintenance (safe plugin, theme, and core updates, daily backups, security monitoring, performance and uptime checks, and ongoing support), website strategy and rebuilds for organizations that have outgrown their existing site, and brand governance systems intended to keep visual identity and implementation standards consistent across an organization's digital assets and internal tools. Additional listed services cover graphic design, video production, and marketing strategy. Work follows a stated four-step process — review the current site, clarify what needs stabilizing, implement fixes or systems, and provide ongoing support — and the agency also offers a paid Search Visibility Review as an entry point for prospective clients. Niche offerings mentioned include services tailored to law enforcement organizations, church invitation design, and custom Minecraft asset creation.